UNIT I
Introduction To Managerial Economics: Managerial Economics – Definition, nature and scope – contemporary importance of Managerial Economics – Demand Analysis:
Determinants- Law of Demand – Elasticity of Demand. Significance – types – measurement of elasticity of demand – Demand forecasting- factors governing demand forecastingmethods of demand forecasting –Relationship of Managerial Economics with Financial Accounting and Management.
UNIT II
Theory of Production And Cost Analysis: Production Function – Short-run and long- run production – Isoquants and Isocosts, MRTS, least cost combination of inputs – Cobb-Douglas production function – laws of returns – Internal and External economies of scale – Cost Analysis: Cost concepts – Break-Even Analysis (BEA) – Managerial significance and
limitations of BEA – Determination of Break Even Point (Simple Problems)
UNIT III
Introduction To Markets And New Economic Environment: Market structures: Types of Markets – Perfect and Imperfect Competition – Features, Oligopoly – Monopolistic
competition. Price-Output determination – Pricing Methods and Strategies. Forms of Business Organization – Sole Proprietorship- Partnership – Joint Stock Companies – Public Sector Enterprises – New Economic Environment- Economic systems – Economic Liberalization – Privatization and Globalization

UNIT IV
Capital And Capital Budgeting: Concept of Capital – Over and Under capitalization – Remedial measures – Sources of Short term and Long term capital – Estimating Working
Capital requirement – Capital budgeting – Features of Capital budgeting proposals – Methods and Evaluation of Capital budgeting – Pay Back Method – Accounting Rate of Return (ARR) – Net Present Value (NPV) – Internal Rate Return (IRR) Method (simple problems)
UNIT V
Introduction To Financial Accounting And Analysis: Financial Accounting – Concept – emerging need and importance – Double-Entry Book Keeping-Journal – Ledger – Trial
Balance – Financial Statements – – Trading Account – Profit & Loss Account – Balance Sheet (with simple adjustments). Financial Analysis – Ratios – Techniques – Liquidity, Leverage, Profitability, and Activity Ratios (simple problems).